Cartoon Collection has a fascinating background. K. Suwat named the store after his youngest daughter, Cartoon, and his eldest daughter is the designer for all the jewelry pieces in the store. Using intricate drawings, Mr. Suwat transforms his daughters imagination into reality, adding vibrant colors of her own choosing to the designs. In 2014, a semi-finalist in the Miss Thailand competition wore some of Cartoon Collection’s jewelry during the pageant due to its unique beauty.